My Google Sketchup Bridge Model...

In creating my bridge i did not want it to simply follow the traditional notions of a bridge as a crossing from one place to another. Rather, I wanted it to be something more symbolic in terms of representing power and the role of power in our contemporary world. Thus, I decided to create a circular entity, where one follows the circular path, one which does not lead anywhere, other than circling. This, I believe represents society today and especially both of my clients, where nothing in life is as simple as a straight path and one must circle before they find themselves and then later achieve power through finding the acceptance and acknowledgement of others. The concept of the interconnected circular bridge also highlights the interconnected nature of both of my clients and the media, where it is through this interdependent relationship that one gains and retains power. 


Below are three images of my bridge in its Google Sketchup form. To further the design, I want to incorporate Jonathan Ive's office space into one side of the bridge below.